Mission & Vision

Our Mission
United Way of Greater Milwaukee changes lives and improves our community by mobilizing people and resources to drive strategic impact in Education, Income and Health.

Our Vision
United Way of Greater Milwaukee aspires to accomplish the following:

• Produce significant and measurable results in the areas of Education, Income and Health.
• Convene diverse teams of community members to take collaborative action on priority issues.
• Recruit and retain talent to drive cross-sector initiatives and integrated, community-focused work.
• Sustain its financial stability and efficient operations.
• Be recognized as a leader in effecting long-term societal change.
• Attain robust revenue growth as donors’ charity of choice.