Campaign

United Way of Greater Milwaukee raises $50 million in annual campaign

With your help, United Way of Greater Milwaukee raised $50,006,076 this year, exceeding our $48 million projected goal by more than $2 million.  Thanks to the generosity of thousands of donors we raised over $3.4 million more than the $46,539,696 raised in 2010.  That's a 7.2% increase - the largest year-over-year increase in ten years! 

The 2011 United Way campaign was spearheaded by co-chairs Jim Popp, President, Wisconsin & Minnesota, Chase; Tom Cardella, President, Tenth & Blake Beer Company, MillerCoors; and Kris Rappé, Senior Vice President and CAO, We Energies.

Your generous support will allow us to help more than 400,000 people in 2012 by strategically funding 160+ programs in education, income and health at over 80 local agencies.  Thank you!

Milwaukee Journal Sentinel article

 
2011 Community Campaign Highlights

• Johnson Controls achieved the largest annual combined workplace campaign total in United Way’s 102-year history, raising $5.1 million and surpassing last year’s company record total by nearly $1 million for the third consecutive $1 million increase.
• Northwestern Mutual raised $3.8 million and set a new company record, achieving over 82-percent employee participation.
• Long-time supporter Harley-Davidson Motor Company returned to the $1 million giving level.
• A total of nine local companies contributed over $1 million in employee gifts and corporate support, with each company increasing their contribution over 2010.
• United Way secured a $1+ million challenge grant through the Milwaukee Health Care Partnership from the five leading hospital systems (Aurora Health Care, Children’s Hospital of Wisconsin, Columbia St. Mary’s, Froedtert Health and Wheaton Franciscan Healthcare) to drive additional dollars to our Milwaukee Community Health Centers.
• Raised $6.4 million new dollars through the GIVE & WINTM Sweepstakes. This year 14,034 donors qualified at the $25 level and 10,540 qualified at the $50 level with four winners drawn at random.
• Two companies new to Milwaukee - Caterpillar, which acquired Bucyrus International Inc, and BMO, which acquired M&I - established themselves as significant corporate partners and increased their overall 2010 giving.